So, I have recently watched a video of Hubspot explaining the properties of their products. The most interesting product for me was the one for the sales staff. Sidekick for Business and Hubspot for Sales teams. I am not sure whether I would be happy to use this software, as they quite contradict with also the way how the sales business works. Recorded conversations among sales staff, tracking of presentation slides (whether you have seen it or not, which slide you have spent the most time). Even though I agree that sales business is a science now and customer intelligence is more important than ever before, the way sales employees are also tracked through this software is very creepy.
https://www.hubspot.com/our-story
Hubspot also offers a free CRM tool (Customer Relations Management). I want to emphasize that it is FREE. So as the saying goes for applications on the internet, if you are not paying for it, you are the product. However, this time, the customers of the brands using this CRM tool becomes the product. Image that all customer information will be saved on this CRM tool, which would probably give it the possibility to Hubspot to use this information. Problems for privacy-conscious customers.
Andrejevic brings an explanation to this and introduces "digital enclosure" linking this to ubiquitous computing. He says "labor contracts will require workers to enter the enclosure as a condition of their work supervision" (p.105). Thus having a company phone or computer are actually indications that employees are within this enclosue, but also programs such as hubspot enhances the enclosue thus employee surveillance through integrating these systems at the core of the production process (the sales job itself).
